Solidarity campaign: In Flagranti fights for the survival of EHC Biel-Bienne

The EHC Biel launches a big solidarity campaign for season subscribers, sponsors, donors and the population. The agency In flagranti Communication has set up the campaign "Je suis Bienne" within a very short time.

The current situation in Swiss professional sport No fans, no atmosphere, no emotions. Instead, empty spectator stands, empty food stands, empty box offices. Season subscribers are not allowed to attend the games and the agreed services cannot be fully provided for the sponsors. Despite rigorous cost-cutting measures, despite salary cuts by staff and players, and taking into account the requested A-Fonds-Perdu contribution, EHC Biel is facing a loss of 5 million francs.

Under the title "Je suis Bienne", the agency In Flagranti Communication has launched a solidarity campaign for season subscribers, sponsors, donors and the general public With personal messages in the social and regional media and transparent information on the landing page jesuisbienne.ch subscribers and sponsors are asked to waive refunds. A "spend-o-meter" provides daily information on the status of the campaign. Those who completely waive a reclaim will be listed on the team kit in the coming season and will take part in a draw for exclusive prizes that are not for sale. Among the prizes are a skiing day with sporting director Martin Steinegger or a visit to a match from the players' bench.

The campaign of In Flagranti Communication was created within a very short period of time with the cooperation of staff and players of the first team as well as the support of the publishers Bieler Tagblatt, Journal du Jura, Gassmann Media AG and the web partner Campfire.

 

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