Solidarity campaign: In Flagranti fights for the survival of EHC Biel-Bienne
EHC Biel is launching a major solidarity campaign for season subscribers, sponsors, donors and the general public. The agency In flagranti Communication has set up the campaign "Je suis Bienne" within a very short time.
The current situation in Swiss professional sports No fans, no atmosphere, no emotions. Instead, empty spectator stands, empty food stands, empty box offices. Season subscribers are not allowed to attend the games, and the agreed services cannot be fully provided for the sponsors. Despite rigorous cost-cutting measures, despite salary sacrifices by staff and players, and taking into account the requested A-Fonds-Perdu contribution, EHC Biel is facing a loss of 5 million francs.
Under the title "Je suis Bienne", the agency In Flagranti Communication has launched a solidarity campaign for season subscribers, sponsors, donors and the population With personal messages in the social and regional media as well as transparent information on the landing page jesuisbienne.ch subscribers and sponsors are asked to waive refunds. A "spend-o-meter" provides daily information on the status of the campaign. Those who completely waive a reclaim will be listed on the team kit in the coming season and will be entered into a draw for exclusive prizes that are not for sale. Among the prizes are a ski day with the head of sports Martin Steinegger or a visit to a game on the players' bench.
The action of In Flagranti Communication was created in a very short time with the collaboration of the staff and players of the first team, as well as the support of publishers Bieler Tagblatt, Journal du Jura, Gassmann Media AG and the web partner Campfire.
