After a successful first campaign for barbecue distributor Big Green Egg in December 2020, Admanufaktur is now launching another one. This time with a significantly higher budget and with additional components. In addition to TV advertising with Brandformance TV, influencer marketing is used in the campaign. In addition, there are paid posts and native ads in print and online. AdManufaktur uses analytics tools and its TV attribution platform to measure the performance of the individual channels during the campaign and, in consultation with Big Green Egg, makes ongoing, results-oriented changes.
As with the first campaign, Big Green Egg benefits from the broad portfolio of Admanufaktur and its partners Goldbach, TX Group and Neo Advertising. As a performance agency, it offers its clients individual marketing solutions and also makes classic media such as TV measurable. Through websites, mobile apps, TV, radio stations, newspapers, marketplaces, social media platforms, and billboards, it reaches up to 90 percent of Swiss consumers with its cross-media campaigns.
Oliver Schibli, Director Business Development at Admanufaktur, says: "As part of the TX universe, we can offer our customers a cross-media campaign across all areas and precisely measure the individual advertising media". And with a niche product like Big Green Egg, he says, it's especially important to continually optimize the individual components of the campaign. This is precisely part of AdManufaktur's strategy, says Schibli.