Unique makes a strong statement for Fisherman's Friend
Corona fatigue is high among the population. After more than a year of the pandemic, everyone is longing for normality and hoping for noticeable progress. In a poster campaign, Fisherman's Friend and Unikat ambiguously encourage people to hang in there and stay healthy.
Mental strength is already deeply embedded in the brand DNA of Fisherman's Friend. But the English pastilles also have a health aspect to their history. It was an English pharmacist on the rugged northwest coast of England who invented the recipe in order to provide fishermen suffering from colds with an effective remedy.
The Zurich agency Unikat has now brought these two dimensions strikingly to the point. Three particularly popular flavors are used.
Responsible at Dabso: Marcel Rebmann (CEO); Andrea Gloor (Brand Management). Responsible at Unikat: Daniel Meier, Patrick Lienert (creation); Simone Jung (consulting).
