Wunderman Thompson: SundayTime to Watch
With its new image campaign for the SonntagsZeitung, Wunderman Thompson is focusing entirely on content that moves and moves. With headlines that do not spread lurid breaking news, but are intended to dramatize with humor, self-irony and deeper meaning.
The current campaign is reduced to words and, with the modern visualization of a speech bubble as a graphic element, is intended to make it clear that the SonntagsZeitung sees itself as a mouthpiece for its journalists, who are responsible for opinion-forming content.
The campaign will be launched digitally and in print in German-speaking Switzerland. While the measures for social media and the direct mailing lead to the subscription platform of the SonntagsZeitung, digital ads and print are intended to create more buzz in the Swiss media forest, where the content is staged with an elegant objectivity.
Responsible at SonntagsZeitung: Marcel Tappeiner (Head of Publishing and Member of the Executive Board), Isabella Wohlwend (Head of Campaign Management German-speaking Switzerland), Moritz Ackermann (Marketing Manager), Nico Kaderli (Product Marketing Manager). Responsible at Wunderman Thompson: Swen Morath (Chief Creative Officer), Samuel Wicki (Creative Director) Kevin Zysset (Art Director), Christian Schirmer (Copy Writer), Deborah Buccarella (Account Manager).
