Ruf Lanz shows that Bank Thalwil is made of different stuff
The Zurich agency Ruf Lanz has further developed the existing positioning for Bank Thalwil and shows the result in a poster campaign.
Bank Thalwil has been a predominantly regionally active bank on the left bank of Lake Zurich since 1841, with headquarters in Thalwil and branches in Kilchberg, Adliswil and Langnau am Albis. For six years, the bank has positioned itself as "Die Bankwerker": reliable, energetic, down-to-earth and decent. Committed to the people and the region.
Ruf Lanz was commissioned to further develop the existing positioning of the "Bankwerker". Beat Ruch, Head of Marketing & Communications, comments: "The motto was to retain what we loved and to bring out something new. Ruf Lanz took on this tricky task and created a fresh appearance that convinced us all."
The result can now be seen on numerous posters: The pointed headlines in the newly carpentered layout show that Bank Thalwil is cut from a different cloth than conventional banks.
The bank also communicates its social, sporting and cultural commitments in the regional print media. With high-profile headlines such as "We bankers also support intellectual wealth" or "We bankers prefer to wear social responsibility rather than ties".
Responsible at Bank Thalwil Genossenschaft: Beat Ruch (Head of Marketing & Communications, Member of the Extended Executive Board). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Mario Moosbrugger (Art Direction), Markus Ruf (Text), Lara Cavelti, Miro Poffa (Consulting).
