TBS for Ernst Schweizer: Only a real Swiss can do that

Schweizer invented the modular mailbox 50 years ago - and was ahead of its time again with the digital parcel box five years ago. Today, more than one million copies of the original shape Switzerland and its architecture. TBS has developed the self-confident appearance for it.

Editorial - March 4, 2021

Every child knows it. And yet only very few are aware that the modular letterbox comes from the Schweizer company - and there are now several imitators. With its new campaign, TBS is aiming to interpret the product in a contemporary way and, in doing so, to bring the Schweizer brand back into focus. The undisputed hero is the product itself, which with the milk box and the smart parcel box is more current and relevant than ever in today's "parcel flood".

The Swiss Original

The design of the product is timeless, the modular construction sustainable and durable - and with the digital parcel box, the innovative solution to e-commerce has succeeded. Only mailboxes from Schweizer would be able to claim this combination. And so the bracket "The Original." asserts the role as market leader and innovator.

Self-confident headlines take up the qualities and play with the attributes of the original. Visually, the campaign is based on the minimalist product design - product and background go tone-in-tone while reflecting the newly defined color spectrum of the Schweizer brand.

Harbinger of the new brand identity

The campaign is holistically conceived and is consistently played across all channels. Web banners, print ads and architectural mailings encourage visitors to visit the newly designed website. Original.ernstschweizer.ch to test. In addition, the sales department is equipped with the adequate sales documents for the original.

At the same time, the campaign carries the newly developed image of the Schweizer brand across all channels to the outside world for the first time.