Digitec continues sticker campaign
The Digitec sticker campaign goes into the next round. After the GIFs, the sticker sheets and the sticker posters, the subjects have now been projected onto buildings and surfaces in Basel and Zurich.
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The online retailer processes the comments of its community further. As a new form of sticker application, Digitec irradiated various landmarks with customer comments over two nights and documented the projections on film.
The resulting clips will be played out as social media subjects for the next three weeks starting Monday. The next step is to ask the Digitec community. They will decide in which city Digitec should next spotlight the buildings. The sticker sheets can be ordered in the Digitec online store.
Responsible at Digitec Galaxus: Martin Walthert (CMO); Flurin Spring (Creative Director); Luisa Silvestri, Julian Stauffer (Art Direction and Implementation); Eva Lipecki (Brand Communications Manager/Project Management); Roberto de Bonis (Digital Marketing); Armin Tobler, Pascal Reinmann (Video); Julian Stauffer (Photography); Ramón Königshausen (Image Editing); Projektil (Projection).
