Friendly greetings touched for Franke without touching
The Corona pandemic has permanently changed our behavior. With the Atlas Neo Sensor touchless faucet, Franke Home Solutions is responding to the changed hygiene requirements. For the global launch, Freundliche Grüsse implemented the theme with emotional images and clear messages.
A domestic cat is lovingly cuddled. The likeable film starts with this motif and quickly shows that not all things in the household are touched as gladly as the purring four-legged friend. Like, for example, the faucet in the kitchen when your hands are dirty. In the age of Corona, expectations of everyday hygiene have increased even further. Franke provides the solution in the form of a sensor-controlled faucet that responds to movement via infrared. Already common in public washrooms, these are now coming to the home.
The new Atlas Neo Sensor product can be operated via the sensor as well as manually via the lever. Freundliche Grüsse has developed an integrated campaign for the global launch of the product. The focus is on the film, a landing page and also a brochure. The message is to be conveyed through the words "Touch is a natural instinct. And now you have a choice" dramatize the message.
The campaign is divided into a teaser phase and a product phase with numerous different social media assets for Facebook and Instagram, as well as a series of display ads. In spring 2021, the campaign will be launched simultaneously in five countries.
Responsible at Franke Home Solutions: Rahel Güttler (Global Head of Marketing), Matti Koukka (Marketing & Exhibition Specialist). Responsible at Friendly regards: Pascal Deville, Samuel Textor (overall responsibility), Norihito Iida (art director), Mara Schwegler, Remo Wyss (graphics), Berni Brungs (text/concept), Jasmine Segginger, Andrea Aegerter, Käthy Känzig (consulting), production: Ikon Productions, Gianni Antoniali (direction/photography).
