Home Zurich for Bank Cler: An account as a token of love

Time to talk about money - even in relationships. This is the opinion of Bank Cler and its agency Heimat Zürich. Because when people spend a lot of time together, money also plays a role at some point. From paying for drinks together to splitting the apartment rent: Those who deal transparently and competently with their joint finances make things easier for themselves and thus also increase the chances for long-term togetherness. A big step in this process for some new or not-so-new lovers is the joint account. In addition to practical advantages, combining finances is also a sign of trust and quite romantic.

For the latest activation of the brand strategy, the bank and the agency are once again relying on a surprising strategic focus and an equally unconventional creative approach. For this, the pop singers Roy Bianco and Die Abbrunzati Boys could be won for a collaboration. They sang their hit "Ponte di Rialto" with new lyrics for the film, which was realized as a video clip, as a tribute to the joint account and also take on the leading role in the film. The film was launched on the occasion of Valentine's Day at the weekend.

The launch of the film goes hand in hand with an increased focus on couples as a target group. A representative survey on the topic of money in relationships was already conducted in the fall of last year. The results formed the basis for a landing page, content on Bank Cler's own channels, and became the cover story on 20 minuteswhich led to lively discussions - very much in the spirit of "time to talk money."