Family implements relaunch campaign for CH Media
For the relaunch of CH Media's newspaper portals, the Ustermer agency Family convinced with its "News from here" concept.
Since regional news rarely makes headlines in the national media, it is all the more important that the news portals of CH Media report on it. After all, they not only report on events in the region, they have been rooted there since time immemorial.
The Family campaign picks up on this fact and focuses on the local location of the makers and the relevant topics from the respective region. The message: "News from here.
In a broadly based online and social media campaign, more than 250 region-specific subjects were targeted. The "News from here" theme is also being played out in TV and radio spots.
Responsible at CH Media: Zaira Imhof (Head of Customer Marketing); Mathias Meier (CPO Chief Product Officer, Member of the Executive Board Publishing). Responsible at Family: Claudio Catrambone, Corinne Schneider, Marion Gwerder, Severin Binkert, Grit Wolany, Torsten Maas. Responsible at Bubbles & Sons (film production): Meret Wirz Burger (Producer), Easy McLovin (Director), Tobias Dengler (DoP), Marc Ambühl (Cut), Jonathan Heyer (Photography). Responsible at JBW (Media): Oliver Huber.
