TheIndustry reinvents sitebar for Jaguar and Land Rover online campaign
Jaguar Land Rover Switzerland is promoting the two brands with the latest throw from TheIndustry. A unique sitebar format was developed for the online campaign and launched nationally in collaboration with Mmb Media agency by the end of January.
Thanks to the technical integration of the stock locator, all stock vehicles for sale from the two premium brands are displayed in the site bar. The offers can be sorted by model, price range, transmission type and many other criteria using the filter function. Subsequently, the corresponding sales point is automatically pointed out and the car can be requested immediately by the interested user - also directly in the sitebar.
Should potential customers have any additional questions, they will be connected directly to Jaguar Land Rover Switzerland's customer service via live chat. In addition, the Gallery view is designed to encourage further browsing through current brand highlights.
The latest digital creation from TheIndustry thus demonstrates the potential of today's online marketing. According to the agency, the interaction rates are above average and the dwell time is comparatively long, averaging just under three minutes.
The programmatic delivery in TheIndustry's premium finance and premium news channels allows the new format to appear on desktop screens throughout Switzerland in a high-reach and customer-oriented environment.
"In addition to a direct conversion option within the ad with direct CRM integration, the analysis of individual model usage is an excellent way to crystallize user needs," explains Andreas Schärer, Head of Interactive Media at Mmb Media Agentur. "Using these learnings in further communication measures and all the way into the showroom offers a wide range of optimization potential - even outside of ATL measures."
Customer: Jaguar Land Rover Switzerland. Technical implementation: TheIndustry. Media: Mmb Media Agency.
