Serviceplan Suisse and R. Nussbaum toast clean drinking water

Clean drinking water from the tap is taken for granted in Switzerland. However, there is a lot of work, technology and know-how behind it. Since the introduction of the new W3/E3 guidelines for drinking water hygiene, the task for sanitary planners and installers has become even more complex.

One tool for complying with the new guidelines is the UP-Box from R. Nussbaum. Because it optimally separates hot and cold water and can be installed directly on the riser zone, it makes the job of sanitary planners and plumbers a whole lot easier. A reason for enthusiasm. And this is exactly what the current campaign by Serviceplan Suisse aims to get to the heart of in a humorous and surprising way. It features sanitary planners and plumbers toasting the new UP-Box - with drinking water.

The campaign can be seen in advertisements in trade magazines and at the POS. Specific target groups are also approached with a physical mailing. A moving image version was specially created for social media ads and Google Ads to draw the attention of planners and installers to the new UP-Box.