TBS and the City of Zurich make life a little easier
The city of Zurich is offering more and more services online. TBS shows the advantages of digitization close to city life - surprisingly and self-confidently.
With the new online services of the city of Zurich, visits to the authorities will become superfluous for many future matters. For the diverse range of services, TBS developed a consistent campaign concept that picks up on the most diverse target groups and at the same time always refers to the city as the sender.
Make life a little easier
Seemingly contradictory headlines arouse curiosity and start the mental cinema. About situations that arise directly from the everyday life of Zurich residents: relaxed visits to the authorities in pajamas, after the crime scene or directly from the Uetliberg. In this way, the campaign aims to highlight new possibilities and conveniences that e-services bring with them.
The appearance in the city's new corporate design with large letters, bright signal colors and striking color combinations is intended to attract attention and create a high level of recognition. This is not how the city has been known before.
Close to life - also in targeting
The campaign was aligned along the customer journey of the respective services: Posters provide visibility and sympathy among the general urban population, online is deepened, in the office visitors are effectively informed that they could save this way in the future. Online banners, social media posts and mailings are used to address specific target groups with pinpoint accuracy, such as architects and contractors for e-building.
Responsible at the City of Zurich: Martin Otzenberger, Sara Eichrodt (Organization and Information Technology Zurich); Lucas Bally, Nora Eichhorn (Building Department); Anne-Kathleen von der Heyde (Building Permits Office). Responsible agency: TBS Brands Partner.
