Ogilvy draws inspiration from the animal kingdom for Bernafon
Under the guiding principle "Inspired by the best", Ogilvy Switzerland developed the worldwide launch campaign for Bernafon's new hearing aid Alpha and the associated technology platform.
Bernafon Alpha leaves behind the old sound processing technology of hearing aids and comes with improved speech understanding and listening comfort. The inspiration for the new campaign comes from the animal world. There are species there that are known for their perfect hearing. Thus, the connection between animals and humans is the focus of Ogilvy's campaign - and the message "Inspired by the best" creates the bridge to the new product in a vivid way.
The product launch takes place with three different key visuals for ads, brochures and POS decoration and a product film that captures the concept idea with cinematic snapshots. The film allows viewers to participate in the listening experience in the forest up close and creates encounters of a special kind - between people, animals and nature.
Responsible at Bernafon: Iris Müller (Head of Marketing Communication Projects), Myriam Schneider (Project Leader Marketing Communication). Responsible at Ogilvy: Stephanie Lang (creation), Daniela Etterlin (consulting), Jonathan Schipper (overall responsibility). Photography: Cyrill Matter. Responsible at Boutiq: Fabian Weber (Director) André Agustoni, Theresa Berres (Producer). Image processing: Detail.
