Ads&Figures and GVB engage in digital brand prevention
Die Gebäudeversicherung Bern hat das Jahr 2020 genutzt, um auf Brandgefahren im privaten Umfeld aufmerksam zu machen und die Gesellschaft mit den Inhalten auf Feuerstopp.ch zu sensibilisieren. Gemeinsam mit Ads&Figures wurde eine digitale Multichannel-Strategie umgesetzt.
In order to generate as much attention as possible for the topic of fire risk, the GVB, together with the Lyss agency In Flagranti various awareness-raising measures on the topic of fire protection, including videos and a quiz. Ads&Figures defined the digital strategy, including social media, programmatic advertising and search engine advertising.
Thanks to the strategic multichannel approach - the optimal interaction of all channels and measures - the ambitious conversion target was achieved with considerably less media budget than planned.
Social media as a drawing card
In this campaign, social media proved to be the most important channel. According to Ads&Figures, it was ideal for directing infotainment-oriented content - in this case videos and quizzes - to the target group: The majority of overall conversions were achieved using social platforms.
