Mygosh and Mads Mikkelsen show what makes Carlsberg 0.0 better
In the latest Carlsberg commercial, Mads Mikkelsen explains why Carlsberg's non-alcoholic beer makes good moments better and why it's better for playing tennis, viewing modern art and zapping away commercials. Mygosh co-produced the campaign.
For film production company Mygosh, the year begins with a toast to Carlsberg 0.0. The new commercial features Danish actor Mads Mikkelsen as a bicycling philosopher who rides through Copenhagen in the traditional way, celebrating the taste and versatility of Carlsberg's non-alcoholic beer.
Mikkelsen demonstrates how good moments are made even better with non-alcoholic beer by enjoying a Carlsberg 0.0 in a variety of situations. For example, while finishing a tennis match with a one-handed backhand, while ducking a modern art exhibition, and even while skipping his own commercial.
The new Carlsberg spot will initially launch in Ireland and Denmark - with other markets to follow as soon as possible. The spot was developed by Grey Europe and produced by Mygosh together with Partners Canada.
"It was a great experience to be able to realize this project with a world-class actor like Mads Mikkelsen and the director Miguel Campaña - and this in times of pandemic," says Natali Sussman of Mygosh happily.
Customer: Carlsberg Group. Lead Agency: Grey Europe. Responsible at Mygosh (production): Natali Sussman, Lamar Hawkins, Ilonka Galliard (Executive Producers). Responsible at Canada: Miguel Campaña (Director). Music: Pickle Music.
