Home Zurich lets facts speak for Bank Cler
Life brings many financial challenges. In a campaign for Bank Cler, the Zurich agency Heimat Zürich shows what these look like in concrete terms.
Bank Cler is known for not mincing its words when it comes to finances and for its communication that likes to initiate public discussions about money. In keeping with its brand claim "Time to talk about money," the three subjects of the latest imageflight also go where it often hurts for many Swiss people - financially speaking.
The sober financial facts are surprising and impressive and are intended to encourage people to reflect on their own situation.
The three OOH motifs, which are also placed as moving image versions on Instagram and YouTube, form the teaser for the individual landing pages Cler.ch/children-costs, Cler.ch/assets and Cler.ch/retirementwhere you can delve deeper into the topic at hand.
Responsible at Bank Cler: Gregor Eicher, Barbara Gürtler. Photography: Cyrill Matter. Production photography: René Hauser, All in Production. Production video: Matthias Kappeler.
