Notch/Publicis advertises in real time for the daily fresh offer of Migrolino

Notch/Publicis came out on top in the pitch with a particularly fresh campaign idea: Migrolino's daily fresh ready-to-eat offer is advertised with daily fresh headlines. The contextual real-time campaign has been played out since the beginning of December.

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Sandwiches, hot paninis, salads and poke bowls: with this range, Migrolino wants to strengthen its positioning in the food convenience sector and attract as many new customers as possible to its shops. The challenge here is that there are many providers in the area of fresh produce and food trends. And Migrolino is not primarily anchored as such.

Notch/Publicis meets the challenge with a dynamic real-time campaign that attracts attention, convinces with the offer and also triggers an image transfer.

The dynamic advertising media relate to the environment, news and times of day. They are created and played out on a daily basis by a small editorial team at the agency - for displays, social media and DOOH. The proof of freshness is in: Migrolino's ready-to-eat offer is fresher than the latest news.

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Responsible at Migrolino: Marius Masso, Judith Oeschger, Pascal Wetter. Responsible at Notch/Publicis: Sascha Fanetti, Nina Martens, Nina Nesnidal, Yannick Schaller, Sarah Pietrasanta, Albert Matzinger (concept & creation), Roger Oberholzer, Mark Becher, Angelina Tovirac (strategy) Sandro Looser, Selina Bigler, Joas Landis (consulting); photos: Randy Tischler (food photos), Karin Messerli (food styling), Marjeta Morinc (image editing).

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