Comet gets Autoscout 24 going with new campaign
Simply #fahrenwollen is the message of the campaign with which the Swiss online marketplace Autoscout 24 goes into the fast lane at the beginning of the year, created by its lead agency Komet in Bern.
With this campaign, Autoscout 24 aims to further consolidate its top-of-mind position among consumers. Like the one for Financescout 24, this campaign for the Scout 24 Group was also created by its lead agency Komet - from the TV spot and the ads to the YouTube bumpers and the radio spot.
While the spot reviews a selection of different cars - first and foremost a beautiful VW Bully - and promotes the now even more user-friendly app, in the radio spot, gearshift noises and mouse clicks merge into one in a surprising way. The message is also unifying and simple: Simply want to drive #.
Responsible at Scout 24 Schweiz AG: Fabian Frank (CMO), Jennifer Rapin (B2C Marketing Manager AutoScout24), Rafael Torres (B2C Marketing Manager AutoScout24). Responsible at Komet: Jeff Gerber (CD), Claudio Parente (AD), Daniel Müller (Text), Andrea Zaugg (Graphics), Melanie Schlunegger (DTP), Corinne Hert (Client Service Director), Sascha Schilt (Consultant). Film production: Boutiq Film, Zurich; Mike Huber (director); Chantal Gugger, Annina Zimmermann (production); Sound Design: UKO, Zurich. Radio spot: Bluebox Tonstudios, Burgdorf. Media agency: Mediaschneider, Bern.
