Mona and Mateo raise awareness for the climate with the Basler Kantonalbank
The young Basel agency Mona and Mateo starts the new year with the large-scale sustainability campaign "We only have one climate" for the Basler Kantonalbank.
The campaign dramatizes the worldwide effects of climate change and links global challenges with local conditions. What affects Antarctica, what affects Greenland, Shanghai, Namibia or Australia, always affects Basel.
The campaign ties in directly with Basler Kantonalbank's commitment as the main sponsor of the special exhibition "Earth at the Limit" at the Natural History Museum in Basel. The campaign promotes the BKB Sustainable Investment Solution and the BKB Sustainable Asset Management Mandate, which are designed to reduce the carbon footprint of financial investments by 50 percent.
The campaign focuses on digital, programmatic formats that are flanked by ads, posters, TV spots, e-screens, mailings and a megaposter. The broad-based campaign has been running since Monday in the greater Basel area.
Responsible at Basler Kantonalbank: Mathias von Wartburg, Markus Wittenbecher, Alessandro Venafro, Samuel Maier. Concept and implementation: Mona and Mateo.
