Solidar Suisse fights against global inequality with Spina's Civil Voices
Solidar Suisse is launching a campaign with the Zurich agency Spinas Civil Voices on the current issue of extreme inequality in order to position itself clearly as a campaigner for greater global fairness.
The globally active Swiss non-profit organization Solidar Suisse wants to use the digital campaign to draw attention to the explosive nature of growing inequality, writing in its press release: "The richest are getting richer, while millions of working people do not earn enough to live on. This is not only incredibly unfair, but also dangerous for peace and the well-being of the world."
At the same time, donations are to be generated to support workers in low-wage countries in their fight for better wages and working conditions.
The centerpieces of the campaign are a two-and-a-half-minute video - produced entirely in-house at Spinas Civil Voices - and the Landing page with donation option.
There will also be two 15-second prerolls on YouTube, ads on digital channels and social media as well as a series of e-mailings. A traditional letter mailing will also be sent to existing donors.
Responsible at Solidar SuisseBenjamin Gross (Head of Marketing + Communication); Christian von Allmen (Public Fundraising); Fabienne Widmer (Campaigns and Online Communication). Responsible at Spina's Civil Voices: Lorenz Spinas (CD); Nicolas Stark (AD); Beat Egger (text); Gaby Füchslin (strategy); Andrea Oertle (consulting).
