The globally active Swiss non-profit organization Solidar Suisse wants to use the digital campaign to draw attention to the explosive nature of growing inequality, and writes in its statement: "The richest are getting richer and richer, while millions of working people do not earn enough to live on. This is not only incredibly unfair, but also dangerous for the peace and well-being of the world."
At the same time, donations are to be generated to support workers in low-wage countries in their struggle for better wages and working conditions.
The centerpieces of the campaign are a two-and-a-half-minute video - produced entirely in-house at Spina's Civil Voices - and the Landing page with the possibility of donations.
In addition, there will be two 15-second prerolls on YouTube, ads on digital channels and social media, and a series of e-mailings. In addition, a classic letter mailing will be sent to existing donors.
Responsible at Solidar SuisseBenjamin Gross (Head of Marketing + Communication); Christian von Allmen (Public Fundraising); Fabienne Widmer (Campaigns and Online Communication). Responsible at Spina's Civil Voices: Lorenz Spinas (CD); Nicolas Stark (AD); Beat Egger (text); Gaby Füchslin (strategy); Andrea Oertle (consulting).