Bold blows for Bern in season opener

Winter is coming - and the vacation canton of Bern is ready for it. This is shown by the current TV spot, which was conceived and implemented by Bold on behalf of the marketing organization Be! Tourism.


Snow, sports, sunshine and the Bern Symphony Orchestra BSO are in the leading roles. With combined forces they open the "Winter Symphony - Made in Bern" for skiers, snowboarders, freestylers, sledders and all other ice princesses and snow kings.

The composition of Bernese tourism and culture can be seen on TV and other channels since November 30. A cleverly orchestrated online campaign is designed to simultaneously pick up on the basic tonality and varies it with media-appropriate snippets for the various target groups.


Responsible at Be! Tourism: Pascale Berclaz (Director), Franziska Glutz (Marketing Manager Switzerland). Responsible agency: Bold. Film production: Who's mcqueen picture. Director & DoP: Fabian Weber. Media: TW Media.

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