100 Christmas trees will be precisely sawed, made stable and one half will be given away to people who miss each other - so that they can still be emotionally connected to each other at Christmas 2020 despite the extraordinary circumstances. With this campaign, Allianz wants to sweeten the festive season for Switzerland and do some good at the same time: For every participation in the competition, the insurance company donates an amount to the Swiss Red Cross.
The "Christmas under a tree" campaign is being promoted throughout Switzerland, for example in collaboration with comedian Manu Burkart from Divertimento. Interested parties can register until 18 December at Allianz.ch/underone-tree advertise. Afterwards, the half trees will be distributed to 200 households throughout Switzerland.
Responsible at Allianz: Thomas Wegmann, Claudia Staub, Simone Schmitt, Corina Brunner, Rahel Habersaat. In charge at Sir Mary's: Andi Portmann, Constantin Camesasca, Peter Blass, Jessica Do Amparo, Sabrina Huwiler, Katrin Espelage, Katharina Günther, Nico Hostettler, Daniel Zuberbühler. Production Content: Andy Was Right. Production Christmas trees: Brogleworks.