Farner and Rod go through the cold season with Swiss fruit
To boost sales of now seasonal Swiss apples and pears, Farner and Rod worked together to create two initial Swiss fruit sujets.
After the Pitch win in June this year, a first joint project of the Swiss Fruit Association, Farner Consulting and Rod Kommunikation is now live. The idea is to put Swiss seasonal fruits, i.e. apples and pears, at the center of the discussion and show that there is a tasty Swiss option for important vitamins during the winter season.
The confident campaign will be seen nationally in print, online and on social media through mid-December.
Responsible at the Swiss Fruit Association: Christian Schönbächler, Nicole Widmer. Responsible at Farner: Philipp Skrabal, Bruce Roberts, Janine Zundel. Responsible at Rod: Pablo Koerfer, Otis Horiuchi. Production: VisualEyes. Photographer: Tina Sturzenegger. Food stylist: Judith Gmür-Stalder. Proofreading / Translation: Diction. Lithograph: Blue Horizon.
