Sir Mary brings traditional house Beyer into the digital age
The watch store Beyer gets new digital touchpoints. From the podcast format to the new brand claim - Sir Mary stages Beyer's expertise and tradition according to the laws of the networked world.
About art, techno, crises, friendship, vintage watches and the big bang - when René Beyer talks to Dieter Meyer, Jean-Claude Biver or Aurel Bacs, they are heartfelt, philosophical rambles. In his podcast, René Beyer and his guests show how exciting it is not to cling to trends, current affairs and hypes, but to let the clocks tick a little differently.
René Beyer's watch business has been around since 1760. Sir Mary is now bringing the history-steeped watch business right into the networked world, for example as a stream on Spotify and Apple Podcasts. Along with the newly developed claim "As long as there is time." The agency set out with the goal of bringing the world of the traditional house to life not only in the newly remodeled store on Bahnhofstrasse, but also on digital channels.
At the heart of the customer experience is the completely redesigned website with new content and look-and-feel, reflecting the quality standards that unite Beyer and its customers from around the world. As a feeder, Sir Mary has created four still-life subjects on the themes of history, vintage watches, jewelry and the Beyer Museum. These can be played out as stills or animated on the DOOH and social media channels.
Responsible at Beyer: René Beyer, Philippe Meyer, Vanessa Frei. Responsible at Sir Mary: Florian Beck, Nicolas Hostettler, Pascal Baumann, Andi Portmann, Thomas Berger, Katrin Espelage, Martin Arnold, Julia Fischhaber, Delia Guerriero, Katharina Günther, Céline Zemp, Tino Elsener, Timon Oberholzer, Tina Mons, Sônia Kewan, Daniel Zuberbühler. Photography: Giuliano Di Marco. Watch photography/post production: Detail AG. Website: Violetta Digital Craft. Media OOH: Mediaschneider. Production Beyer Talk: Andy Was Right.
