If you know who you want to please for Christmas, but not with what, then Heidi Herzsprung, Nevin Nervenkitzel and Co. are currently helping you. The characters developed by the bookseller Orell Füssli, named by Rosarot and drawn by the illustrator Charlotte du Jour each stand for very specific reading types, with which gift ideas for bookworms, gourmets, crime fiction fans, romantics, those with a thirst for knowledge or visionaries can be found with ease.
The ideas are available online at Orellfuessli.ch and in every Orell Füssli bookshop. The Zurich agency Rosarot was responsible for developing the campaign. Their names, the respective type descriptions on the website and the print and online campaign were created on the basis of the characters. This can currently be seen across the board on posters and social media and, of course, at the POS.
Responsible at Orell Füssli: Marco Imholz (Advertising Team Leader). Responsible at Rosarot: Nadine Ticozzelli (Senior Consulting), Thorsten Hainke (Senior Text), Dirk Schilling (Text). Responsible at Marie Bastille: Charlotte du Jour (illustration). Responsible at Flowcube Communications: Lukas Keller (Media Relations).