What Digitec customers want
In keeping with the Christmas season, Digitec's current poster campaign focuses on the desires of the community and presents 17 selected wish subjects.
The focus of the current poster campaign is on the personal wishes of the community. The breadth of the wishes is intended to look deep into the needs of the community and hopefully give the attentive viewer pause just as much as the stressed passerby making the last purchases for the festive feast, the online retailer said in a statement.
The campaign, with a selection from a total of 4513 wish comments, can be seen from Monday on posters and hanging boxes, online banners, ePanels and eBoards throughout German-speaking Switzerland.
Responsible at Digitec Galaxus: Martin Walthert (CMO); Flurin Spring (Creative Director); Julian Stauffer, Barbara Schuler (Art Direction); Mariya Alipieva, Jill Wanner (Brand Communications Manager/Project Management); Clémence Censi, Alessandro Thüler, Severin Keller (Design and Implementation); Gesine Hauder (Media Planning); Roberto de Bonis (Digital Marketing).
