Unique lets give wellness for Aqua Spa Resorts
Unikat has developed a campaign for Aqua-Spa-Resorts, which is supposed to bring consumers to the right gift idea in the form of wellness vouchers.
When winter comes, wellness is in high demand. And when Christmas comes, gift ideas are particularly welcome. So it's only logical that thermal baths and spas launch a corresponding communication offensive.
Aqua-Spa-Resorts include spas all over Switzerland, including the "Thermalbad & Spa Zürich" in the Hürlimann-Areal or the bathing world at Rigi Kaltbad designed by Mario Botta. The six baths in total are advertised individually by Unikat, but with an overarching key visual idea: a bathrobe loop representing a gift pack string. The key visual idea is visually stretched over the various bathing world images, so that the wellness gift is immediately pointed out. Depending on the location, POS measures, posters, online banners, public transport hanging boxes, social media ads, advertisements or advertorials are used.
Responsible at Aqua Spa Resorts: Thierry Geiger (CEO), Josef T. Molnar (Head of Marketing & Communications), Gisela Bussmann (Project Manager Marketing Communications). Responsible at Unikat Kommunikationsagentur: Daniel Meier, Patrick Lienert, Manuel Schnoz, Tristan Fallegger (creation), Simone Jung (consulting). External partners: Rob Nicolas (programming/production); Spacebar Rapelli (animation); JBW Media (media).
