Heimat Zürich and Miele combine culinary arts with literature
Bestselling author Thomas Meyer and brand ambassador Nenad Mlinarevic teamed up for Miele's "Crime Story in 5 Courses". The event provides the assets for the current Instagram campaign, implemented by Heimat Zürich.
Can you taste a story? Does a good menu tell a story? In the event and social format created by Heimat Zürich for Miele, both are true. Author Thomas Meyer and Miele brand ambassador Nenad Mlinarevic entered into an unusual collaboration. The result is an exclusive short novel and a menu that are interwoven to create an experience.
At the end of October, the exclusive event took place at the VN Residency in Zurich. Through an Instagram and PR campaign, the symbiosis of the two usually separate cultural worlds becomes accessible to a wider public.
In addition, the "whodunit in 5 courses" can also be relived. On the one hand, the recipes of the creations will be aired on Instagram, but they will also be available exclusively on Miele.ch/leaterature together with the audio book of the short novel.
Responsible at Miele: Andy Oehrli (Head of Marketing Communications); Pia Zimmermann (Social Media & Online Campaign Manager); Barbara Kaiser (PR Manager), Lea Fallegger (Social Media & Online Campaign Specialist). Responsible agency: Home Zurich. Film production: Hunter Films. Photography: Lukas Lienhard.
