Migros and Wirz celebrate the Christmas season with all its facets
In this year's Christmas campaign, Migros and Wirz are not focusing on a single highlight, but are celebrating the entire Christmas season with smaller and larger stories. Everyday and less everyday facets are highlighted, for example with the question: Do we already need Christmas decorations in November?
The residents of an apartment building known from the launch campaign just opposite a Migros branch also form the permanent ensemble during the Christmas season. They represent the many different types of households in Switzerland and focus on the smaller and larger hurdles of everyday life with a wink.
In eight different spots, various situations are shown, not all of which deal with Christmas. Always included is Migros, which is there for everyone. The Christmas celebration itself doesn't take place in a very classical way at Migros either: The teenage daughter decides without further ado to celebrate the holiday with her best friend instead of her dad. And after the feast, life goes on, with a little insight into the everyday hardships of a single father and his daughter's menu.
The campaign can be seen in all its facets throughout Switzerland in the full range of communications: on television, online as films and banners, and as print ads. Migros is also on hand as an everyday facilitator on social media and the web. On the landing page, it comes up with unconventional ideas, recipes, an entertaining chat of the house residents and, starting in December, an Advent game. The teenager Lea is active with Stories on Instagram, and various GIFs of the cast invite to express and share Christmas feelings.
Responsible at Migros-Genossenschafts-Bund: Michel Noverraz, Céline Jagisch, Michèle Leibacher (Campaigning), Belinda Belger, Thomas Burri, Beatrice Lütjens, Iris Kramer (Digital Campaigning & Promotions), Christian Keller (Media), Salome Koller, Anna Eberle, Jürg Burkhardt (Sales Promotions). Responsible at Wirz: Livio Dainese, Lorenz Clormann, Marcus Josty, Lara Klopper, Nicole Vizcardo, Evelyn Schellenberg, Elena Gabriel, Florian Siegrist, Cosima Lang, Marina Tränkel, Francesca Kleinstück, Johannes Raggio, Flavio Meroni (Creation), Nico Keramaris, Adrian Huwyler, Angelo Mabellini, Björn Bippus-Brender, Nathalie Reichmuth (XLAB), Erasmo Palomba, Nadja Kilchhofer (Agency Producing), Philippa von Wittgenstein (Consulting Producer), Ella Papadakis, Katharina Erdrich, Laura Schädler (Consulting), Andrea Bosshard, Corinne Räber, Désirée Guzzo, Giovanni Bucca, Jacqueline Chevrolet, Oliver Fäs, Rino Frei, Ruedi Boller, Thomas Peller (Media Realization). Responsible at Mutabor: Burkhard Müller, Sebastian Locke, Fabian Heussner, Lisa-Marie Maier, Viviane Harder, Tobias Flosdorf, Katja Kopatz-Pritchett, Jan Rütten, Kristina Leducq, Julia Hüttmann. Production: Stories (Production), Micha Lewinsky (Director), Jan Mettler (Camera), Ina Sprinckstub (Head of Department), Michèle Seligmann, Yves Bollag (Executive Producer), Joel Scheidegger (Producer), Peter Scherz (Art Department), Pacale Suter (Costume), Florian Nussbaumer (Postproduction Supervisor), Marko Strihic/Alessandro Biffi (Edit), Fabian Kimoto (Colorgrading), Manuel Gerber (Sound Design), Jingle Jungle (Voice Recording, Mix), Massive Music Amsterdam, Great Garbo (Music), Timmo Schreiber (Photography), André Raul Surace (Photography Content), Lorenz Wahl (Image Editing).
