Wunderman Thompson does the convincing for PostFinance
Since 2019, PostFinance has been promoting its digital service offering with the campaign "Who knows me, loves me". Wunderman Thompson has developed this idea further and is now deepening knowledge of the ease of use of digital banking among the Swiss population.
PostFinance 2019 used bold and direct communication to promote its digital service offering last year (Werbewoche.ch reported). The focus was on taking away people's reservations about digital banking and bringing it closer to them. In the meantime, Covid-19 has ensured that many more people use the digital offering for their finances as well.
Following on from the previous campaign, Wunderman Thompson has now focused on further deepening knowledge about digital banking and has developed various communication measures for this purpose.
On the image level, the quick accessibility and easy handling of the digital service offering should continue to be conveyed. Underlined by fresh, light and uncomplicated language and visuals.
Social Media: Showing Benefits with Irritation
In order to effectively reach the target group where a large part of their lives takes place, Wunderman Thompson also developed videos specifically geared to social media. These were implemented in co-creation with the PostFinance social media team and Webrepublic. The core of the videos is an effect that imitates the swiping layout between Instagram Stories and Carousel Ads on Facebook. Thus, the videos look as if the cell phone would suddenly swipe on automatically or the computer would start working on its own.
This effect is meant to positively irritate users and encourage them to watch, and creates opportunities for social media-optimized, simple storytelling, which was used for six different videos in two phases.
Increased readiness for digital solutions
The momentum generated by Corona for increased interest in digital banking also offers PostFinance the opportunity to promote specific product offerings that are accessible online and to provide in-depth explanatory content for them on the website. This should show consumers step by step how easy it is to order account documents, pay bills and make online purchases, or even just check their own account balance.
The measures created by Wunderman Thompson were designed to be channel-appropriate and will be used throughout Switzerland as TV commercials, OOH, DOOH, display ads, and online and social media video ads.
Responsible at PostFinance: Marco Serratore, Rémy Spicher, Dennis Lengacher, Sabrina Lüthi, Philipp Gasser, Lukas Riedweg. Responsible at Wunderman Thompson: Swen Morath (Chief Creative Officer), Stephanie Belvedere (Art Direction), Christian Schirmer (Text/Concept), Eveline Hagenbuch, Romaine Brunner (Consulting), Saskia Kremser (Strategy), An Le, Kathrina Seiler (DTP), Marlon Perini (Programming), Cedric Fuchs (Art Direction Social Media), Julian Riegel (Text/Concept Social Media). Film production: Bubbles Film, Antonin Pevny (Director), Frank Hasselbach (Producer). Motion Design: Robert Rauchfuss. Film production social media: Witwinkel. Media: Havas Media (offline media), Webrepublic (online media).
On the image level, the quick accessibility and easy handling of the digital service offering should continue to be conveyed. Underlined by fresh, light and uncomplicated language and visuals.
