Samsung and Sir Mary launch social campaign with "Supercedi".
To promote the two smartphones Samsung Galaxy S20 FE 5G and Galaxy Z Flip 5G, Sir Mary collaborates with "Supercedi" Cedric Schild. The three story ads will be used on Tiktok and Instagram.
In anticipation of the all-important end-of-year business, Samsung is launching a social media campaign to make two 2020 new releases the talk of Gen Z: The Galaxy Z Flip 5G and the Galaxy S20 FE 5G. To familiarize the young target group with the smartphones, Sir Mary "Supercedi" brings Cedric Schild on board.
In the spots, Cedi demonstrates various tricks with the two smartphones, which are of course not meant seriously. For example, he gives a short tutorial on how to turn his old phone into a foldable Galaxy Z Flip 5G with a quick tug and the help of a screw clamp. Or how the wide color palette of the Galaxy S20 FE 5G devices confuses a chameleon. The three 15-second story ads are used exclusively on TikTok and Instagram and were produced in September.
Supercedi back with Izzy
After a time-out, the comedy talent reported back in mid-October and is taking off with the new edition @izzyprojects. The first results of the campaign show that "Supercedi" is back for good. As Sir Mary writes in a statement, the videos are said to have generated over 1.6 million views and over 1.5 million social media engagements after just a few weeks. On Cedi's TikTok channel alone, one video garnered over 65,000 likes.
Responsible at Samsung: Fabian Fehr, Allan Haverman, Nora Baumann. Responsible at Sir Mary: Nicolas Hostettler, Pascal Baumann, Andi Portmann, Julia Fischhaber, Tina Mons, Balz Chen. Team Supercedi: Cedric Schild, Florian Scholl, Remo Schluep.
