Thjnk Zurich and Beat Feuz go through the winter with Ochsner Sport

Beat Feuz is the new ambassador for Ochsner Sport. Thjnk Zurich has realized the current winter campaign for the sports retailer together with the ski racer.


A few weeks ago, the partnership between Beat Feuz and Ochsner Sport was announced in the media. Now comes the winter sports campaign welcoming the new figurehead. The campaign shows that Beat Feuz doesn't just win his races on the slopes, but all year round in the world's biggest sports arena - Switzerland.

The current spot accompanies the athlete not only during training on the slopes, but also everywhere else - from the bike trail to the gym to the bedroom and the service room. Production took place under protective measures in Saas Fee, where the Swiss ski racers completed their first training runs of the new season.

The film can be seen on TV and in various online formats, and advertisements and various POS measures were also implemented.


Responsible at Ochsner Sport: Marco Greco (Head of Marketing), Patrizia Fiechter (Team Leader Classic Communication). Responsible at Thjnk Zurich: Alexander Jaggy (GF Creation), Lukas Amgwerd (Text), Lukas Frischknecht, Leandro Disler (Art Direction), Andrea Bison (GF Consulting), Marie Vuilleumier, Angela Cristofari (Consulting), Gordon Nemitz (GF Strategy). External partners: Plan B Film: Jessica Sonderegger (producer), Dominik Locher (director), Timon Schäppi (camera), Jack & Jamie Mullner (ski shots), Gion-Reto Killias (editing), Adriel Pfister (grading), Cloudscape (VFX), UKO The Audio Suite (sound design), Supreme (music), Adrian Bretscher (photographer).

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