Jung von Matt sets the scene for the Freezyboy
Jung von Matt Impact and Jung von Matt Play have teamed up for Biofreezer. The result is a social-only awareness campaign.
The two Jung von Matt agencies Jung von Matt Impact and Jung von Matt Play staged the product in a social media campaign. The spots produced by Jung von Matt Play are tailored to social media and convey the product benefits of Freezyboy in short clips. The spots are played out on social media via social ads and linked to granular targeting.
The media strategy developed by Jung von Matt Impact uses detailed conversion measurement including brand lift studies, look-a-like target groups and ongoing optimization of the allocation of the budget used.
Responsible at Freezyboy: Peter Ruppeiner, CEO and Co-Founder. Responsible at Jung von Matt Play: Matthias Fasnacht (creation), Valérie Grüninger (production), Bruno Conti (direction). Responsible at Jung von Matt Impact: Carina Müller, Matthias Wobrock, Dominik Habermacher (Media Strategy and Planning.
