Erdmannpeisker and Ogilvy launch Lindt Home of Chocolate
Erdmannpeisker and Ogilvy developed a comprehensive communications package for the opening to publicize the new chocolate museum and sell tickets.
With the Lindt Home of Chocolate, Switzerland's largest chocolate museum opened its doors in September. Visitors can learn all about the history, cultivation, and production of chocolate, they can discover the diversity of chocolate in the tasting area, and they can find everything their chocolate hearts desire in the world's largest Lindt store. The expectations for visitor numbers are correspondingly high.
For the promotion of the Lindt Home of Chocolate, Erdmannpeisker developed a key visual as well as a comprehensive set of measures along the customer journey. The offers are staged in an entertaining way in quickly edited films.
The central hub of all measures is the website developed by Ogilvy Lindt-home-of-chocolate.ch where visitors can already explore and marvel at the highlights of the chocolate museum online.
The campaign includes films in different lengths for online, SoMe and POS use.
In addition, flyers for the tour operators and posters for the POS were implemented with a concise key visual.
Responsible at the Lindt Chocolate Competence Foundation: Martina Kessler (Marketing). Responsible at Erdmannpeisker: Sybille Erdmann (Consulting), Gabriel Peisker (Creative Director), Christine Weisser (Art Direction), Patrick Fawer (Art Director). Film: Brand film Switzerland. Photography: Michel Jaussi (key visual), Nono Fotografen (web content). Responsible at Ogilvy: Daniel Geiger (Digital Director & Consulting), Stephanie Lang (Creative Direction), Stefanie Busse (Art Direction).
