CR Basel creates fundraising campaign for Solidarité Suisse

With large-scale PR activities and a fundraising campaign conceived and implemented by CR Basel, the aim is to trigger a wave of solidarity that will be able to significantly alleviate the consequences for many in this country caused by the unprecedented pandemic, both in the short term and in the long term. The five subjects of the ad and poster campaign make it clear that the need has many faces: although the faces of the people particularly affected by the crisis are anonymized and obscured in each case, their outfits and the startling headline alone clearly indicate that Covid-19 is causing a great deal of occupational and social collateral damage on a devastating scale. "Donate now and show solidarity," then, is the urgent call to support those disadvantaged through no fault of their own.