Digitec launches new POV campaign
The Digitec TV campaign goes into the next round: In the three new spots, we see stories from the products' point of view. The script was written by the customers with their comments.
By means of a point-of-view perspective of the products, viewers get surprising insights into the lives of Digitec customers. The spots will be broadcast in German- and French-speaking Switzerland from Monday.
Responsible at Digitec Galaxus: Martin Walthert (CMO); Flurin Spring (Creative Director); Daniel Kobi (Art Director); Mariya Alipieva (Brand Communications Manager (Project Management)); Maggie Blaser, Severin Keller (Digital Media Design); Roberto de Bonis (Digital Marketing); Luca Giuliano (Media Planning). Responsible at Plan B Film: Dominik Locher (Director); Jessica Sonderegger (Producer); Rafael Kistler; (Camera); Thomas Gassmann (Set Sound); Ioannis Sochorakis (Set Design); Christoph Menzi (Edit); Adriel Pfister (Color Grading), A UKO - The Audio Suite (Audio Post Production).
