Wirz Brand Relations shows for Ifolor what remains
Wirz Brand Relations designed and implemented the long-term brand campaign "What remains...?" for Ifolor. The emotionally narrated spots show that beautiful moments may pass, but can always be relived with a photo book from Ifolor.
The children's birthday, the vacation trip, the wedding: the most beautiful moments in life are usually over far too quickly. "With the campaign 'What's left...?' designed by Wirz Brand Relations, we inspire our customers to do much more with their pictures than just fill their cell phone memory and data cloud," explains Ellen Brasse, CMO of Ifolor.
Brand promise creatively translated
"The campaign is to be seen as a consistent communicative continuation of the newly developed brand identity. In doing so, we focused on the brand's core promise and the life situations of Ifolor customers," explains Thomas Städeli, CEO of Wirz Brand Relations. People are taking photos today more than ever before. Ifolor's photo products are designed to turn the moments captured digitally into something special, personal and lasting.
In collaboration with Esteban (Director), Bwgtbld Service Production (Production) and Avionfilms, six emotional stories have been created about moments in life that you want to capture forever. Three of the produced commercials can already be seen, reminding you that now is a great time to make more of your "Best of Life" moments.
This year's Christmas spot will also be dominated by "What remains...? The first broadcast will take place on Monday.
