Whether smile dimples, laugh lines by the eyes or as a sign of aging - wrinkles are beautiful and sympathetic. However, they are undesirable in clothes. This was precisely the starting point for the campaign for the CareStyle Compact steam ironing stations and the CareStyle 5 and CareStyle 7 pressure steam ironing stations from Braun. The campaign basically wants to put people and emotions in the foreground.
The basis for this was a photo shoot that focuses on the wrinkles of the models and influencers. The influencers use the photos for their own channels. The remaining portrait pictures will be seen at the POS as well as in the social media competition and the online media campaign.
Responsible at Braun / Kenwood Swiss: Marc Vollenweider (Senior Brand Manager). In charge at Jeff's: Stefanie Dell'Orto (Senior Project Manager). Responsible at Mediakanzlei: Pascal Fröhli (Media Consultant). Responsible at PRfact: Tirza Ledermann (Influencer and Social Media Specialist), Silvana Zollinger (PR Consultant). Photographer: Johannes Diboky.