Halder Record and Swiss Life celebrate long-standing partnership
Swiss Life is focusing on long-standing customer relationships in a new campaign. In advertisements realized by Halder Record, as well as in an internally produced short film, historical images merge with the present day. Swiss Life's long-standing partnership with its corporate customers is illustrated.
The subjects of the current campaign can be seen in print media and online. They focus on the history of corporate customers and the partnership with Swiss Life - a successful collaboration that has lasted for generations. For example Sigvaris GroupWhen the foundation stone for today's Sigvaris Group was laid in 1864 with the founding of "Ganzoni and Barthelts" in Winterthur, the term "start-up" did not yet exist. What did exist, however, was the will to constantly reinvent itself - just like a start-up. At first, the company produced simple elastic bands. Today, it is the leading supplier of medical compression textiles. Swiss Lift has been around for 102 years.
In addition to the Sigvaris Group, corporate client Müller Verpackungen, which manufactures containers for the transportation of hazardous and demanding goods and has been a Swiss Life customer for 84 years, is also portrayed. The advertisements feature historical photos of the companies, combined with pictures of employees from the present day.
Direct link to the purpose of the company
The advertisements are intended to express how Swiss Life thinks long-term and accompanies its customers for decades. The company portraits also establish a direct link to Swiss Life's corporate purpose. "We show how we stand by our customers through ups and downs in matters of pensions so that they can concentrate on making self-determined decisions and pursuing their entrepreneurial goals", says Christian Pfister, Head of Group Communications and Strategic Marketing at Swiss Life.
Advertising campaign and short film
The advertising campaign, developed and realized by Ralph Halder of Halder Record, will run until the beginning of December and will appear in print media such as the NZZ am Sonntag and the Tages-Anzeiger as well as on various online portals. Swisslife.ch also features other stories about long-standing customers: The short film produced internally by Swiss Life tells the story of the Sigvaris Group and the customer relationship that goes back over a hundred years.
