Scholz & Friends launches new communications presence for Atupri

The new guiding principle "Healthy is what's good for you," with which Scholz & Friends Zurich won a multi-stage selection process for Atupri, is intended to redefine health. It places people's diverse individual needs and their personal health satisfaction at the center of a self-determined, holistic understanding of health.

What contributes to the well-being 

In TV commercials and online films, the campaign focuses on very different aspects that can contribute to well-being: a plea for more wanting and less needing, not only for superfood, but also for great food, for simply sleeping in, or for passionate hobbies. The main thing is that it feels good. The motifs of the new Atupri campaign in a concise black-and-white look tie in with the previous brand presence. The film was directed by Ben Strebel and photographed by Cecil Arp.

Study and Awareness Flight

The multi-stage orchestrated campaign kicked off with the representative PR study "What makes people feel good: A picture of the mood in Switzerland." This was followed by a nationwide awareness flight to establish the new brand attitude on TV, out-of-home and radio. Online videos, display and mobile banners, social media and native ads communicate the target-group-specific offers with which Atupri aims to support the well-being of its policyholders - from AtupriFit events to content offers on the topic of sleep and expert knowledge. In addition, brand ambassador Nicola Spirig provides insight into dine that is good for her personally. The campaign is rounded off by an accompanying sweepstake promotion and BTL measures ranging from customer magazines to direct mailings.