Publicis launches B2B campaign for Sunrise
For the current business brand and testimonial campaign, Publicis shows the successful cooperation between Swiss Post and Sunrise. In addition, four SMEs tell in the testimonial campaign why they are convinced of the Sunrise B2B solutions.
"The goal of the brand campaign is to continue to be perceived as a competent and high-quality B2B provider and thus build trust," explains Robert Wigger, Chief Business Officer at Sunrise. The campaign explains how Sunrise's services support Swiss Post in digitizing its processes and interacting digitally with customers. The campaign is communicated via posters, megaposters on Zurich's Bahnhofstrasse, print and online measures.
"Swiss SMEs trust Sunrise"
The national SME testimonial campaign complements the objectives of the brand campaign with Swiss Post and specifically addresses the SME segment. Under the message "Swiss SMEs trust Sunrise", Sigg, FC Basel 1893, Customgates and MisSpelling tell of their experiences with Sunrise. Each customer was portrayed in their usual working environment. The focus is on topics such as the mobile workplace, innovations, quality and service. The testimonial campaign is communicated primarily digitally.
Responsible at Sunrise: Stefanie Heller (Director B2B Marketing), Andreja Sedeljsak (Senior Marketing Manager), Rebekka Dolenc (Marketing Manager). Responsible at Swiss Post: Daniela Ciotto (Team Leader Themes and Campaigns). Responsible at Sigg: Adrian Meili (CEO), Monika Oppeln-Bronikowska (Communication & E-Commerce Manager). Responsible at FC Basel 1893: Mirko Brudermann (Director Finance, HR & IT). Responsible at MisSpelling: Natalie Gijsbers (Owner). Responsible at Customgates: Armin Oettiker (Managing Director). Responsible agency: Publicis. Responsible at Stories: Cédric Marville (project management), Alexander Wyssling (producer), Janic Halioua (direction & camera). Responsible at Angstmann Design: Nora Angstmann (Art Director), Annik Weber (Graphic Designer). Responsible at Goodlight: Alex Szombath.
