Hausi Leutenegger promotes PAM
Even at the age of 80, Hans "Hausi" Leutenegger is not getting any quieter. The self-made multimillionaire, Olympic bobsleigh champion and actor is now advertising on posters for PAM Advertising.
The two agency founders Parvez Sheik Fareed and Miro Pfister had sent Leutenegger a letter with a prepaid reply envelope. It said: "Since we can hardly afford you due to your market value, we have listed three proposals in return." The proposals included a bar tour through Zurich.
Two days later, Hausi Leutenegger returned the form with his cell phone number and his name on it. The bon vivant didn't want a bar tour, but a lunch in the Kronenhalle - generously on his bill as usual. "The two guys have a very good sense of humor, so it was clear to me that I would join in," says Leutenegger.
For the shoot, the agency hired photographer Hanspeter Schneider, who has also shot for Vogue, GQ and Rolling Stone. The posters featuring Hausi Leutenegger can be seen in Zurich and Bern.
