Ruf Lanz implements lucid campaign for BFU

In the latest campaign for the BFU, Ruf Lanz shows in a clear way that only those who make themselves visible are seen in traffic.

Ruf Lanz

The latest BFU campaign is dedicated to the topic of visibility. Because more visibility in road traffic demonstrably means more safety. Especially in the dark or in poor visibility, colors and details are difficult to see. But even during the day you are safer on the road if you make yourself visible - with bright clothing and light elements.

Ruf Lanz has created an illuminating metaphor for this. Luminous pens are used to mark what is particularly important. Concise subjects have been created for different target groups.

The campaign has been running since Saturday until mid-November, just in time for the darker season. The main advertising medium is F4 posters along the roads throughout Switzerland - wherever the target groups move. These are flanked by a safety kit, small posters and social media measures. A practical giveaway was also created for police campaigns around the national Day of Light on November 5, 2020.

Ruf Lanz

Responsible at the BFU accident prevention consulting office: Nathalie Wirtner Julmi (Campaign Manager), Peter Matthys (Head of Campaigns), Jürg Beutler (Head of Communications, Member of the Executive Board). Responsible at Ruf Lanz: Danielle Knecht Lanz, Markus Ruf (Creative Direction), Isabelle Hauser (Art Direction), Markus Ruf (Text), Armin Arnold (DTP), Miro Poffa (Consulting). Illustration: Isabelle Hauser. Image editing: Aschmann Klauser, Michèle Aschmann.

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