Furrerhugi realizes action "Switzerland is skiing!"
On Sunday, the campaign "Switzerland is skiing!" was launched, an initiative of Cable Cars Switzerland, the mountain railroads, the destinations as well as the players of winter and snow sports for a safe and beautiful ski season in the Swiss mountains. Furrerhugi created the overall appearance and is responsible for media relations, overall communication and implementation of the campaign.
From the formation of a prominent committee to the coordination and implementation of the campaign to the visual design, Furrerhugi realized the campaign "Switzerland is skiing!" on behalf of Seilbahnen Schweiz. This included, among other things, the design of the key visuals, the design and implementation of the website Dieschweizfaehrt.ski, the implementation of social media activities, and media relations. In addition to information on the campaign, the website contains an "open letter" to the Swiss population, the members of the co-presidency, the ambassadors and the participating destinations.
Broad committee from politics and sports supports action
The campaign by Ropeways Switzerland, its partners Swiss Snowsports and the airline Swiss as well as over 50 mountain railroads and winter sports resorts was launched on Sunday. It is under the patronage of Economy and Tourism Minister Guy Parmelin. The main message of the campaign is that the 2020/2021 ski season will start as planned in the Swiss mountains, in compliance with all protective measures. To reinforce the good news, the campaign relied on a broad committee from politics and sports. Fans of snow sports can commit to the action by means of a Facebook frame.
Responsible at Furrerhugi: Lorenz Furrer (mandate management), Kristel Marbach (project management), Matthias Halbeis, Martin Stoll, Chrystel Domenjoz (media relations, consulting), Patrick Blaser (website, social media communication), Julia Ryser (art direction), Sonja Rychener, Bogdana Vranjkovic (graphics). Responsible at Ropeways Switzerland: Berno Stoffel (Director Cableways Switzerland), Benedicta Aregger (Team Leader Members, Politics and Tourism).
