Jung von Matt/Limmat shows how fabulously fresh Denner is
Jung von Matt/Limmat hat für Denner einen neuen Spot entwickelt. In der Neuauflage des Grimm-Klassikers «Hänsel & Gretel» erreicht die Hexe trotz oder gerade wegen den frischen Produkten von Denner ihr Ziel nicht.
Once upon a time in a dark forest there was a witch's house. Trapped inside by the wicked witch: Hansel and Gretel. So far, so good. So far, so familiar. But while the witch in the classic fairy tale makes sure that the children get fat and thus appetizing for them, she misses her target in Denner's 90-second commercial. Because the balanced, fresh dishes she prepares with Denner products don't make Hansel and Gretel fat, but big and strong.
Scary teaser for the launch
The campaign started with a teaser at the end of September. In keeping with the Halloween month of October, a short "Coming Soon" spot in typical cinema style pointed out the gruesome story that soon awaited viewers.
Fairy tale reinterpreted
The 90-second spot stages what Denner stands for in an exciting and at the same time humorous way: Surprising and irresistible freshness. From the beginning of October, the moving image campaign will run nationwide in three languages online, in cinemas and on TV. Online, users will also be presented with short film snippets in a multi-stage retargeting process, which will focus on the many advantages of Denner.
Responsible at Denner: Rémy Müller (Head of Marketing Communications); Pascal Trütsch (Deputy Head of Marketing Communications). Responsible at Jung von Matt/Limmat: Ben Staudenmann, Lorenz Clormann (Creative and Art Direction), Michel Kissling, Fabian Zahner, Eric Markowski (Text), David Hanselmann (Art Direction), Romana Weber (Strategy), Oliver Scherrer (Project Management). Responsible at Jung von Matt/play: Natascha Imfeld (Agency Producing). Responsible at Markenfilm: Benjamin Brettschneider (director), Florian Studer (production). Responsible at JBW Media: Nina Rolle (Media Strategy).
