Stuiq sleeps well with Bico

"Sleep well, Züri." is the message to people in the city and the region. Because what could be better than a really good night's sleep? We humans sleep for almost a third of our lives. So it simply has to be perfect. For the opening of the new Bico showroom in Zurich, Stuiq developed the overall communication and relied on a strong involvement of the population in the immediate opening phase. As a DOOH strategy in Zurich City, the subject changes depending on the time of day to "Häsch guet gschlafe, Züri?", and is thus close to people and part of their everyday lives.

The campaign is complemented by user-centric, digital performance measures that sensitize potential customers to their sleeping habits. Belly or back? Owl or lark? Freezing or sweating? Communication is consistently aligned with customer needs. Because Bico has the right solution for all sleeping habits and positions itself as a personal sleep expert. The aim is also to raise awareness of sleep and demonstrate its importance for a person's own health.

The showroom in the middle of Zurich at Pelikanstrasse 11 is part of a new sales strategy. The focus is on the up-close brand experience of the traditional Swiss brand, which stages sleeping excellence and Swissness to touch in the showroom.

The opening communication for the showroom was created together with Bico as part of the pitch. The further cooperation between Bico and Stuiq will start in January 2021.