Home Zurich and Bank Cler offer a good opportunity to
Just become a bank customer for a moment. Bank Cler and Heimat Zürich show Zak how easy it is to discover the world of mobile banking.
When is actually the right moment to test a new bank? Actually, all the time, if Heimat Zürich's current campaign is anything to go by. After all, Zak - Bank Cler's mobile banking app - is available as a full-fledged banking solution on the smartphone within minutes.
Bank Cler's campaign illustrates how quickly it goes from downloading the app to completing the simple sign-up process. If you're so often bored these days and reach for your cell phone to while away a few minutes in between, you might as well sign up quickly for Zak.
Short TV spots, YouTube prerolls and social video ads pick up on all the everyday situations where you could do the Zak signup.
In addition, there are context banners as well as temporally and locally targeted banners to address the target group during appropriate occasions.
Features such as free cards and free use of mobile payments ensure that Zak is more than just a break-filler. Zak was the first Swiss smartphone bank two years ago and now has over 35,000 customers.
Responsible at Bank Cler: Gregor Eicher, Debora Gassmann. Responsible agency: Home Zurich. Media: PHD. Film production: MyGosh. Directed by: Baptiste Jehan.
