Galaxus drinks cappuccino in bed
The Galaxus campaign goes into the next round. Coffee in bed? Only a good idea in advertising.
This time life takes place in a thoroughly styled, a little too white designer loft. A good-looking yuppie couple in bed, the day can begin. He wants to kiss her awake with a cappuccino - made with a piston machine, of course. So much harmony - a case for Galaxus.
The leading online retailer has once again created the latest campaign prank in-house and produced it in collaboration with Plan B Films. The concept is also based on the tried and tested: At first glance, the viewer sees a run-of-the-mill commercial. Kitschy, clichéd, unrealistic. Then comes the break into "real" life. Galaxus has always supplied the products for this ("We have the products, you have life.").
Responsible at Digitec Galaxus: Martin Walthert (CMO); Flurin Spring (Creative Director); Julia Dürr (Project Management & Brand Management); Julian Stauffer (Art Direction); Luca Giugliano, Gesine Gerlach (Media Planning). Responsible at Plan B Film: Chris Niemeyer (script & direction); Niels Vije (producer); Roland Schmid (camera); Gion-Reto Killias (editing); Adriel Pfister (color grading); Matthias Kräutli music (composition); JingleJungle (sound design); Delighted, Peter Scherz & Nina Weideli (set design).
In addition, Galaxus offers viewers two alternative endings to the TV spot. (hae)
