Customer satisfaction is Sanitas' top priority. To achieve this, the health insurer relies on innovative, digital solutions to make access to health as easy as possible for customers. At the same time, it wants to use partnerships to make it easier to stay healthy and get healthy, because a large healthcare network automatically means more offers and better solutions for customers. Together, everything is easier - even when it comes to health.
The current poster motifs underscore Sanitas' attitude of togetherness. In addition to OOH, DOOH, and online video formats, the campaign is also present with performance-related offers on all digital and social media channels. This is intended to address potential customers with the topic that is exactly right for them and lead them to the corresponding landing pages.
Responsible at Sanitas: Kaspar Trachsel (Head of Sales and Marketing), Valentin Hüsser (Head of Brand Management), Marco Chini (Head of Campaigning and Events), Jasmine Rizzo (Branding), Sina Wiesmann, Yannick Schad (Website). Responsible at Branders: René Allemann (CEO), Thom Pfister (Executive Creative Director), Marisa Güntlisberger (Director Omnichannel Experience), Walter Tagliaferri (Director Advertising), Patrik Bockhacker (Brand Consultant), Sarah Egger (Junior Brand Consultant), Katja Wölfel (Senior Copywriter). Responsible at Rosas & Co (film production): Nadia Rosasco (owner and producer), Bram van Alphen (director). Photography: Per Kasch. Responsible at Mediaschneider (Mediastrategie): Janine Nussbaumer (Client Service Director). Responsible at Webrepublic (digital production): Katja Martinello (Head of Creation), Vittorio Mares (Senior Consultant SEA).